In the past, the Chinese authorities’ DNS poisoning system would direct Chinese internet users who were trying to access Facebook, Twitter and other blocked websites (without the use of a circumvention tool) to a set of fake IP addresses that are blocked in China or are non-existent. After waiting for some time, Chinese internet users would receive a timeout message if they were trying to access a blocked site.
However, with the new DNS poisoning system, in addition to those IP addresses used before, the Chinese authorities are using real IP addresses that actually host websites and are accessible in China. For example, https://support.dnspod.cn/Tools/tools/ shows that if a user tries to access Facebook from China, they might instead land on a random web page, e.g. http://178.62.75.99
Below is a screenshot by a Chinese user when he was trying to access our GreatFire.org website which was blocked in China. He was redirected to a goverment site in Korea. In essense, GFW is sending Chinese users to DDOS the Korea government's website.

One Chinese Internet user reported to us that when he tried to access Facebook in China, he was sent to a Russian website, unrelated to Facebook. Another user tweeted that he was redirected to an German adult site when he tried to access a website for a VPN.
某墙你这什么意思,DNS 污染返回给我一个德国工口站的 IP,满屏很黄很暴力弹弹弹(
— nil (@xierch) January 4, 2015